Remember when we were kids and we were presented different pictures to help us learn? Or we could use different materials to present information, express thoughts and ideas? Well that was because visuals are key to speed up the process of understanding and learning. In the ancient time, people would draw on caves with a desire to convey a thought, feeling and meaning. Visuals are very essential in how humans process information. According to Insight resources, visual literacy is the ability to do three things:
Decode – to understand and translate communications made with visual imagery
Imagine – to create, interpret, and manipulate mental models of imagery
Encode – external images that we create
Visuals help students better engage with the materials, increase retention by 29-42%, develop higher-order thinking skills, etc. Many studies have shown that whilst 65% of people are likely to remember things, they heard that were paired with images.
If you want people to remember any information you share with them, it is worth spending some time creating visuals to help them understand but also remember it without trouble.
Nowadays, visuals are very useful at the workplace for different purposes such as illustrating and presenting new projects, producing reports (charts, graphs, etc.), during meetings, training employees, and so much more.
At Water Access Rwanda we use visuals in our weekly presentations, important meetings, during training sessions, when presenting new projects or projecting the future of Water Access Rwanda. They help employees to process information quickly and remember them easily. We are humans and we forget. It is likely to happen in any stressful workplace such as Water Access Rwanda. It is important to make sure that your employees retain the key message of the information you are conveying, and it is by using visuals.